![]() ![]() In a broader sense, advergames can be considered a form of branded entertainment, that is, a form of marketing where companies produce entertainment media. As underlined by Inside Marketing, in these types of games everything is designed in order to convey the advertising message of the brand, from the narrative up to game actions. Let’s start with the definition of advergame: as you can imagine, the term comes from the union of the English words “ advertising” and “ game” and it is used to refer to a video game that uses advertising techniques to promote products or services of a specific brand. Curious to know more? Keep reading! Advergames: Main Characteristics In fact, recently many brands have started to use video games to reach consumers and promote their products. Last month we talked about how video games can be used to achieve educational goals, but what most people don’t realize is that they can be useful in other areas too, such as advertising for example. ![]() Advergaming: This is How Video Games Help Brands Promote Their Products Posted by Editorial Team | Blog | No Comments ![]()
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